Director, Sales - West Region

Director, Sales - West Region

Location: Remote within California (with monthly travel within the West Region)

ABOUT ANET

Achievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. We partner with school and system leaders to strengthen teaching and learning through the strategic use of assessments, coaching, and tools that drive meaningful results. Individuals who join ANet become part of a dynamic, mission-driven, and collaborative organization focused on making a lasting impact in schools. We are committed to supporting one another and growing together as a team. 

OPPORTUNITY

Reporting to the Managing Director, Sales, the Director, Sales - West Region  will expand ANet’s impact across the West Region by cultivating a strong, diverse community of school partners, funders, and education champions. In close collaboration with the Managing Director, Sales, the Director, Sales, you’ll drive ambitious growth goals by identifying and pursuing high-leverage opportunities—especially with mid-sized districts—through thoughtful research, strategic outreach, and a deep understanding of local instructional priorities and leadership dynamics.

You’ll build and manage a high-quality pipeline through consistent outreach, networking, and follow-up. You will craft tailored presentations and lead persuasive sales conversations that position ANet’s offerings as a clear solution to district needs.

Precision and discipline will be key: tracking outreach efforts, prioritizing prospects, and maintaining clean, actionable data to ensure no opportunity is missed. Ultimately, you’ll play a critical role in securing new partnerships that deepen ANet’s impact across the region.

TRAVEL

About once a month.

RESPONSIBILITIES

Opportunity Identification & Lead Generation

• Meet pre-set revenue targets through strategic planning, pipeline development, and partnership engagement within the designated region.
• Research district and system priorities, leadership structures, and instructional needs to identify high-potential partnership opportunities, with a focus on mid-sized districts.
• Build and manage a steady pipeline of qualified leads via outbound outreach, referrals, networking, and event follow-up.
• Ensure timely response to all sales-qualified leads (SQLs), coordinating with relevant team members (e.g., Specialists, MDs).
• Track regional market trends, competitor activity, and policy shifts to inform targeting and positioning strategies.

Stakeholder Engagement & Relationship Building

• Initiate and nurture relationships with senior district and charter network leaders, school-based decision-makers, and mid-level instructional leaders.
• Secure and lead discovery conversations that uncover surface-level needs and deeper instructional challenges.
• Serve as a trusted advisor to prospective partners by tailoring solutions to their unique goals, constraints, and priorities.
• Engage internal team members as needed to support cultivation and deepen trust.

Sales Execution & Deal Management

• Design and deliver customized, persuasive sales presentations and materials that communicate ANet’s offerings and differentiated value.
• Create proposals that reflect partner needs and priorities, collaborating with delivery and finance teams to ensure aligned scope and pricing.
• Navigate procurement processes and lead negotiations with professionalism and clarity around value, constraints, and timing.
• Close well-scoped, high-quality deals that set the stage for long-term success and renewals.

Operational Discipline & Internal Collaboration

• Maintain accurate, up-to-date records in the CRM to track outreach, engagement, and pipeline progression.
• Leverage CRM insights and tools to forecast progress, identify bottlenecks, and refine outreach strategies.
• Collaborate closely with the Growth & Partnerships team and delivery teams to ensure alignment on targeting, messaging, and handoffs.
• Contribute to team learning by sharing insights, participating in professional development, and continuously improving sales practice.

COMPETENCIES

In order to be successful in this role, candidates must demonstrate the following:

• Expertise in Area of Focus: 5+ years’ professional experience, including 3+ years owning a full sales cycle in a mission-driven or K–12 education-facing organization (preferably in California). Proven consultative selling success with public school systems or charter networks.
• Critical Thinking & Data Orientation: Ability to prioritize high-value information, surface important trends, and make strategic, equity-centered recommendations; uses both qualitative and quantitative data to inform decisions.
• Planning & Prioritization: Balances multiple priorities, manages complex work streams, and maintains a disciplined, high-quality sales pipeline.
• Communication: Crafts persuasive, tailored presentations and proposals; communicates with clarity and empathy; actively listens to build trust.

Ideal candidates may also demonstrate the following preferred qualifications:

• Expertise in area of focus: 
  • Technical proficiency with Salesforce and HubSpot
  • Prior experience serving in a sales role
• Critical Thinking & Data Orientation: 
  • Ability to evaluate  qualitative and/or quantitative data to surface conclusions