Vice President, Marketing

Vice President, Marketing

Location:  Remote:  Flexible within the United States 

ABOUT ANET

ANet, or the Achievement Network, is a nonprofit dedicated to expanding educational vision for all students. We work alongside leadership teams to build a shared educational practice by tailoring strategic integration of assessments, coaching, and tools that lead to breakthrough results for students. Individuals who join ANet have the opportunity to be part of a dynamic, values driven, and team-oriented organization that is committed to having impact in schools by investing in each other and learning together. We work tirelessly to foster a working environment where the unique perspectives, backgrounds, and identities of our staff members are valued. 

OPPORTUNITY

ANet is seeking an innovative and results-driven Vice President of Marketing to lead our efforts during a crucial phase of product evolution. As a key member of the Growth & Partnerships Team, the VP of Marketing will play a pivotal role in shaping ANet’s brand, driving demand for our new assessment suite, and amplifying our field presence through compelling storytelling, market insights, and strategic go-to-market initiatives.

This position offers a unique opportunity to influence the national conversation around assessments and instructional coherence. The VP of Marketing will elevate ANet’s work, blending powerful narratives with data-driven case studies, implementation insights, and emerging trends in student learning progress to both educate the field and propel the market forward.

This role is ideal for a senior marketing executive who excels at the intersection of brand leadership, data-driven insight generation, and mission-focused influence, with a passion for making an impact in education.

TRAVEL

Willingness to travel up to 10% for conferences, partner events, and field-building engagements.

RESPONSIBILITIES

Marketing & Go-to-Market Strategy

• Lead the development and execution of ANet’s marketing strategy across brand, product, and partner communications.
• Own end-to-end product marketing strategy—from launch to maturity—for our assessment suite and future offerings.
• Partner with Product, Implementation Success, and Sales to ensure messaging reflects evolving features, implementation insights, and impact data.
• Design and execute marketing plans that align with growth targets and inspire engagement from new and existing partners.
• Maintain a pulse on competitor activity, policy developments, and system-level priorities in ANet’s core markets.
• Use market intelligence to inform product positioning, messaging strategy, and responsive communications.
• Serve as a thought partner to senior leaders on how ANet shows up in a shifting educational landscape.
   

Demand Generation & Lead Development

• Build and manage campaigns that generate qualified inbound leads from district, school, and state leaders.
• Align closely with Sales and Revenue Strategy to ensure marketing drives pipeline growth, using analytics to optimize conversion and engagement.
• Provide visibility into top-of-funnel trends and segmentation insights to support revenue forecasting and strategic planning.
• Own top-of-funnel growth metrics and continuously iterate based on performance and market feedback.

• Support strategic prospect cultivation through targeted content, thought leadership, convenings, and campaign-based outreach.
• Develop marketing tools and moments that strengthen ANet’s value proposition and accelerate relationship-building with prospective partners.
   

Insights, Storytelling & Market Influence

• Shape ANet’s presence in field discourse through thought leadership, publications, and coalition engagement.
• Translate internal analytics, partner outcomes, case studies, and student learning data into compelling public-facing stories and campaigns.
• Share narratives that reflect ANet’s values and measurable results while positioning our work within national conversations on assessment, equity, and instructional coherence.

• Build systems to gather and synthesize implementation insights, learning data, and partner feedback into usable knowledge for both internal and external audiences.
• Lead the team to surface patterns and insights that advance ANet’s strategic positioning and inform the field.
• Ensure marketing amplifies the learning happening within ANet in ways that are timely, trusted, and instructive to system leaders navigating similar challenges.

Team Leadership & Collaboration

• Manage and coach a high-performing marketing team across content, external insights, and marketing  functions.
• Foster an inclusive, equity-driven team culture that emphasizes learning, creativity, and results.
• Collaborate with leaders across the organization to ensure cohesion in voice, strategy, and execution.

WHAT YOU BRING

Required Skills & Experience

• 10+ years of marketing experience, including 5+ years in a senior leadership role managing brand, product marketing, or demand generation
• Deep knowledge of the K–12 education landscape, including how system and district leaders make decisions
• Demonstrated success leading go-to-market strategies and multi-channel campaigns that drive adoption and brand engagement
• Strong writing, messaging, and storytelling skills with the ability to translate complex ideas and data into clear, compelling narratives
• Experience managing teams and leading cross-functional collaboration in a mission-driven organization
• A track record of driving lead generation and supporting successful partnership development

Preferred Qualifications

• Experience with edtech market including assessment tools, instructional products, or professional learning services
• Background in nonprofit or hybrid (philanthropic/commercial) environments
• Familiarity with RFP responses, convenings, and thought leadership as cultivation tools
• Experience using marketing insights to support revenue forecasting and strategic segmentation

COMPETENCIES

To be successful in this role, candidates must demonstrate the following:

• Communication: Effectively communicates with internal teams and external partners to craft compelling stories that reflect ANet's values and impact.
• Expertise in Area of Focus: Leads the marketing strategy with deep expertise in product marketing, demand generation, and market positioning.
• Critical Thinking & Data Orientation: Uses market intelligence and analytics to inform strategies, optimize campaigns, and drive results.
• Planning and Prioritizing Work: Breaks down complex tasks into actionable steps, adjusting strategies based on business goals and market feedback.
• Management: Leads and mentors a high-performing team, fostering an inclusive culture and ensuring alignment with organizational objectives.

Senior Leadership is expected to demonstrate continued growth in ANet’s leadership competencies:

• Change Management: Ability to appropriately design and execute complex change management plans
• Leads with Vision: Ability to use a data-driven approach to solve complex problems and think boldly about new opportunities
• Strategic Resource Management: Ability to make strategic decisions that improve the financials and impact of the organization overall

BENEFITS & COMPENSATION

We offer comprehensive benefits to best support our people. Benefits include: medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner; generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays; paid parental leave; educational expenses reimbursements;  flexible spending accounts; professional development; a 401(k) plan with a 4% match; short and long-term disability coverage; and basic life and personal accident insurance. 

The salary range for this position is between $145,350 - $242,350. New hires will start between the range minimum and midpoint ($145,350 - $193,800) based on qualifications assessed during the hiring process, past experience, and internal equity. In order to uphold our commitment to transparent, equitable, competitive, and sustainable compensation, ANet does not negotiate pay.

ANet is committed to maximizing in building an inclusive and welcoming environment for everyone at our organization. We are an equal opportunity employer and encourage all individuals of all backgrounds to apply to our positions.